The Domaine Scholarship Program

Eligible Applicants

• Open to all undergraduate students regardless of major.
• Must be current, full-time students at accredited two-year or four-year U.S. universities or colleges.
• Students should not be entering their first semester as a freshman or their last semester as a senior.

Application Process
To apply, submit a 2,000-word article that dives into the shopping behavior and preferences of undergraduate college-age consumers (18 to 23). Your article should be insightful, data-driven, and well-structured, with clear headings and subheadings. Here’s what we expect:

• Title: Give your article an engaging title.
• Survey Data: Collect data from your peers using a tool like Google Forms (minimum of 100 responses) or use reputable survey databases available through your academic program.
• Research and Citations: Use and cite reputable online sources.

Topic
Explore what college-age consumers value most in their digital shopping experiences. Consider the following:

• Branding, packaging, and design
• Brand equity
• Quality of product
• Price/discounts
• Convenience (e.g., shipping speed)
• Sustainability and social impact
• Customer service and return/exchange policies
• Shopping preferences (in-store vs. online)
• Device preferences (mobile, desktop, tablet)
• Availability in marketplaces (ex. Amazon, Shop App, etc.)
• Social media and influencers
• Channels for product discovery (Google search, social media, word of mouth)
• AR/VR and Web3
  By submitting your article, you agree that it may be featured in our blog, Domaine Insights.